Challenge:
SANS required a can design that could exist within the energy of the party scene while making it cool or normal not to drink alcohol. The goal was to create something that felt just as bold, social, and culturally relevant as traditional alcoholic beverages. Capturing the feeling of celebration and spontaneity while keeping in mind a more health-conscious mindset.
Approach:
My approach was to bring vibrance to the shelf with a bright and aesthetic design that would carry the same confidence that alcoholic can packaging does, but with the bold claim that you do not need alcohol to have fun! The intention was to create something that people feel proud to hold, to be seen with, and to bring into social spaces—something that carries the same excitement and fun as alcohol, without the negative side effects.
Pause and play to see each can!
Did you know?
Alcohol is a depressant, meaning it slows down your brain and nervous system. Depression doesn’t sound like a party to SANS.
Even moderate drinking raises blood pressure. Your health is at risk, that’s the truth.
Drinking slow fat burning and often increases over-eating habits.
Drinking weakens your immune system, making it harder to fight infections.
